20/20 Research Advisory Board - Nan Burgess-Wittman

After 15 years in counseling and higher education, Nan joined Harris Interactive in Rochester NY as a qualitative research manager in 1998. It was at Harris Interactive that Nan became one of the pioneers for developing online qualitative research techniques, including projective methods such as mind-mapping techniques and online collages.

After Harris, Nan joined Doyle Research Associates, were she works as a senior research associate. Nan's leadership in studying online research techniques in the virtual world keeps Doyle Research on the cutting edge of qualitative methodology. Nan also stays current in the "real world" by applying skills used as an educator to traditional focus group moderating, in-home observation and ethnography.

Nan's research portfolio includes a broad range of consumer and business-to-business experience, both domestic and international. Her major clients represent many industries, including Youth, Education, IT, Health, Food and Beverage, Marketing Communications, Travel and Hospitality, and Pharmaceuticals.

Full Name: Nan Burgess-Whitman
Goes By: Nan
Company: Doyle Research Associates
                       400 N. Michigan Ave.
                       Chicago, IL 60611

Email: nburgesswhitman@doyleresearch.com
Phone: 312-863-7615
Website: www.doyleresearch.com

Areas of Specialty: Ethnography, Focus Groups, QualBoards, Other Online Method - Real time Chat

Industries & Products: Education, Technology, Health Care

Research Specialties: Advertising/Copy Testing, Attitude and Usage Studies/Satisfaction, Concept Testing, Positioning and Branding, Segmentation

Industry specialties: Attitude and Usage Studies/Satisfaction, Concept Testing, Cultural Assessments, Naming and Packaging, Relationship Dynamics, Usability Testing

Affiliations: AMA, QRCA, AARF