20/20 Research Advisory Board - Judy Langer

Judy Langer of Langer Qualitative has been a qualitative research specialist for 30+ years. She is often published in research publications, speaks at industry conferences and conducts qualitative research workshops. 

A founding member and first president of Qualitative Research Consultants Association, she has served several times on its Board of Directors.  Her book, The Mirrored Window: Focus Groups from a Moderator's Point of View, is a practical guide to qualitative research.

Judy has extensive experience in many consumer and business-to-business categories.  She has conducted online qualitative research for 10+ years, in addition to focus groups, depth interviews and in-context interviews.

Full Name: Judy Langer
Goes By: Judy
Company: Langer Qualitative
                      535 E. 86 St., #18H
                      New York, New York 10028

Email: judy@langerqual.com
Phone: 347-684-9073
Fax: 917-432-5255
Website: www.langerqual.com

Areas of Specialty: Focus Groups, IDIs, Telephone Focus Groups, QualBoard™, QualMeeting™

Industries & Products: Media/publishing, Health, Non-profit organizations, Consumer package goods, Consumer values/lifestyles

Research Specialties: Attitude and Usage Studies/Satisfaction, Concept Testing, New Product Development, Positioning and Branding, Segmentation

Affiliations: QRCA, MRC (Market Research Council), AAPOR, AMA