20|20 Research Cements Position as Industry Leader in Online Qualitative Research - Launches QualBoard™ 3.0

By Administrator - September 11, 2009 2:50 PM

Nashville, TN, September 10, 2009 - 20|20 Research, Inc., an international provider of marketing research tools and support services, today announced the launch of QualBoard™ 3.0, the latest iteration of its industry-leading QualBoard™ software for online qualitative research.

QualBoard™ 3.0 showcases several new features, including some never before seen in bulletin board focus group software:
  • Intuitively-easy user interface
  • Central dashboard controls for moderators, clients and participants
  • Simple discussion guide uploading
  • One-touch embedding of stimuli for moderators and participants
  • Advanced media handling to speed analysis
  • One-click transcripts
  • Customizable question types including text based, multiple choice, multiple answer and media response.
  • Multiple options for masking questions or making questions mandatory
  • Sophisticated participant segmentation
  • Advanced auto-segmentation on the fly
  • Unlimited content tagging capacity for faster analysis

In a QualBoard™ 3.0 project, Researchers, Clients, and Participants log in from wherever they are and at times that are convenient to them; this 'asynchronous' nature increases participation and allows researchers to dig deeper and cover more ground than in a traditional, in-person settings.  

QualBoard™ projects typically take place over a 3-5 day period, but can last 1-2 days, weeks or even a year or more.  Through the advanced capabilities of QualBoard™ 3.0, a wide variety of interactions are possible - survey and polling questions, text-based discussion, concept rating/ranking and even the collection of photos and videos directly from participants.

ABOUT 20|20 RESEARCH, INC. - 20|20 Research, Inc. (founded in 1986) is a worldwide leader in Online Qualitative Research software and support, having helped their clients conduct thousands of online projects in more than 20 countries around the globe.  In addition to their industry-leading software platforms - QualBoard™, QualMeeting™, QualAnywhere™ and QualJournal™ - 20|20 Research also conducts qualitative recruiting, operates three "Top Rated" Focus Group facilities in the US - Miami, FL, Charlotte, NC and Nashville, TN - and regularly presents a series of webinars on a variety of topics related to online qualitative research.

For more information about 20|20 Research, Inc., visit www.2020research.com or contact Steven Henke, President, at (800) 737-2020, ext. 324 or stevenh@2020research.com.

For more information about 20|20's Technology Products, visit http://www.2020research.com/online-qualitative-research-products.html or contact Isaac Rogers, Director of Innovation, at (800) 737-2020, ext. 383 or isaacr@2020research.com.