September 2006 Archives

NASHVILLE, TN - Rachael Krupek, the head of Online Research for 20/20 Research, Inc., a Nashville-based marketing research firm, was interviewed recently for a podcast covering the use and growth of online qualitative research. A link to the podcast can be found at www.theglobalresearcher.com

Krupek, a 10-year research veteran, helped start the Online Division at 20/20 and is nationally-recognized authority on the topic of online qualitative research and its applications.

The podcast was sponsored and conducted by Starfish Research, with offices in London, UK and Melbourne, Australia.

Founded in 1986, 20/20 Research operates focus group facilities in Nashville, Miami and Charlotte. In 2001, it launched its Online Division and developed Qualboard, a world-class online application for discussion boards and 1-1 journals. Since 2003, the Online division has grown by more than 50% each year.

For more information about 20/20 Research, Inc., visit www.2020research.com or call (800) 737-2020.

NASHVILLE, TN - 20/20 Research, Inc., a Nashville-based marketing research firm, is celebrating its 20th anniversary in business this September. Founded in 1986 by former QRCA President Jim Bryson, the organization has seen significant growth, change and success from the beginning:

• 1986: Started as a full-service marketing research firm with one Focus Group room attached.
  
• 1996: Divested research capabilities to concentrate on the Focus Group business; moved into current location in Nashville with two Focus Group rooms.
  
• 1999: Expanded into Charlotte, NC and opened a 3-room Focus Group facility (currently undergoing expansion to 4 rooms).
  
• 2001: Started an Online Division for conducting qualitative research on the internet; currently, the company's fastest-growing division, 20/20 Online saw 50% growth in 2005 over 2004 and will exceed that growth rate in 2006.
  
• 2005: For nearly every year since their respective openings, and for the 5th straight year, both the Nashville and Charlotte facilities earned the prestigious "Top Rated" ranking from Impulse Research, recognizing them as two of the best Focus Group facilities anywhere in the US.
  
• 2006: Opened a state-of-the-art 4-room Focus Group facility (with bi-lingual staff) in the Doral area of Miami, FL.
  

Across the four divisions, 20/20 Research now employs more than 70 full-time and part-time employees. Though still the Chairman of the Board, Bryson hired Steve Henke as President in July 2005 to take over the day-to-day management of the company.

To help celebrate this special occasion, the company is launching the 20/20 Rewards program. Like the airline industry's frequent flier programs, 20/20 clients earn Client Appreciation Points, based on the amount of project work conducted there. These points can then be redeemed for a wide variety of prizes, like electronics, sporting goods, jewelry, etc. According to Henke, "To our knowledge, there's nothing else like this in the industry. 20/20 Rewards is our way of saying "thank you" to the thousands of loyal clients we work with across the country, many of whom have been with us from the very beginning."

For more information about 20/20 Research, Inc., its Focus Group facilities, Online division or the 20/20 Rewards program, visit www.2020research.com or call (615) 777-2020.