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• Fri, 11 May 2012 P&G Makes Major Move to Asia P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore.   They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand.  P&G has [...] Continue reading →
• Tue, 8 May 2012 Guerrilla Warfare in Social Media? Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring.  We did a little investigating and found several firms who provide “tweet for hire” services.  So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand? [...] Continue reading →
• Wed, 11 Apr 2012 Is it ethical for social media monitoring providers to use Tweetbots? Should social media monitoring firms use TweetBots to increase their website’s SEO? Its happening and it sure seems unethical to me. Here is how it works:  There are several firms that will re-tweet for a fee.  The firms are used for marketing and to increase a company’s website’s SEO.  One is called PayPerTweet.  Here is [...] Continue reading →
• Mon, 2 Apr 2012 Google Breaks Old Research Rules…and New Ground They say one of the keys to innovation is to break a rule that really doesn’t matter anyway.  Google has done it again.  This time, they have broken the paradigm that a respondent must answer an entire battery of questions.  Why was this necessary before?  Simply because it was the most efficient way to do [...] Continue reading →
• Mon, 19 Mar 2012 Sex, Southern Baptists and Starkville, Mississippi Several people have asked me to expand on my experience that was mentioned in the QRCA Views Winter 2012 issue and included in a recent blog post “Road Warriors Reveal Steamy (and Funny) Side of Qual.”  So, below is the whole story as I sent it to Joel Reish of Next Level Research, former QRCA [...] Continue reading →